Cravings
The Two Minute Craving: What to Do Before You Reach for a Cigarette
A practical two minute plan for naming a craving, changing your surroundings and preparing for the next trigger.

A craving feels permanent while it's happening. That's the trick of it. In reality most peak and pass within a few minutes, and what you do in those minutes decides a lot.
The problem is that nobody makes good decisions mid craving. So the plan has to exist in advance, and it has to be short enough to actually follow.
Here's a two minute version.
Seconds 0 to 15: name it
Say it internally or out loud. "This is a craving."
It sounds small. It matters, because in the first few seconds a craving doesn't feel like a craving. It feels like a decision you've already made. Naming it puts a gap between the urge and your hands.
Seconds 15 to 45: move your body somewhere else
Stand up. Leave the room. Go outside, go to a different floor, go to the sink.
Cravings are tied to place and posture more than people realise. Changing your physical position interrupts the automatic sequence that ends with a cigarette in your hand.
Seconds 45 to 75: slow the breathing down
Longer out breath than in breath. Four counts in, six counts out, repeated a few times.
You're not doing this to feel serene. You're doing it because a craving usually rides on top of physical agitation, and slowing your breathing takes some of that edge off while the peak passes.
Seconds 75 to 105: occupy your hands
The hand to mouth routine is a large part of the habit, separate from the nicotine. Cold water, a walk with your phone in your pocket, tidying something, anything that gives your hands a job.
Seconds 105 to 120: check what set it off
One question. What happened just before this?
A phone call, a meal, a coffee, someone else lighting up, a particular feeling. You don't need to solve it now. You just want to know it, because the same trigger will be back.
Afterwards
Note what happened, briefly. Over a couple of weeks those notes become a map of your own pattern, which is far more useful than general advice about cravings.
One honest caveat
Not every craving passes in two minutes and this won't work every time. If cravings are severe, or withdrawal is making daily life difficult, it's worth speaking to a doctor or pharmacist about the options available to you.
Reset keeps a craving tool one tap away, so the plan is there in the moment rather than something you have to remember.